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About Herbal Coffee
Why We Call Teeccino "Herbal Coffee"
Once upon a time - way back there in the early '70's - herbal tea was
introduced to the American market. Tea drinkers complained that herbal tea
wasn't really tea at all and that it should be called an infusion or like the
French, a tisane. But the majority agreed, if it looks, acts and brews like
tea, but it's caffeine-free and made from herbs, it's simply herbal tea. Along
came the '90's and Caroline MacDougall created Teeccino, a new herbal beverage
that looks, acts and tastes just like coffee, plus it's caffeine-free. In the
beginning, she called Teeccino an herbal espresso because she began brewing it
in an espresso machine, but finally it dawned on her that everyone was brewing
Teeccino whichever way they preferred to brew coffee. Of course, she realized,
Teeccino is herbal coffee! It was one of those things that after you say it,
it's so obvious, you wonder what took you so long.
People sometimes call Teeccino “a coffee substitute”, but a beverage as
delicious and versatile as Teeccino doesn't like to be thought of as a
substitute. After all, we don’t call herbal tea, a tea substitute, do we? We
like to think that "First there was herbal tea, now there's is herbal coffee!"
We call Teeccino the "No-Caf" alternative to regular and decaf. Isn't choice
what it is all about?
Here's Our Official Definition of "Herbal Coffee"
Herbal coffee is a blend of herbs, nuts, fruits and grains that are roasted,
ground and brewed just like coffee. Dark, rich, and full-bodied, Teeccino
brings you all the satisfaction of a robust brew with no caffeine reaction.
Teeccino tastes mildly sweet from dates and figs, but only has 15 calories per
cup! Teeccino contains 65mg of potassium to give your body a natural energy
lift and 365mg of inulin to enhance your digestion and improve your
elimination.
"In business you get what you want by giving other people what they want.
Business is quite as much a process of giving as it is of getting."
~ Alice Foote MacDougall, 1928
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